The company was founded in 2002, when the head office in Shanghai was established. In the following years sales offices were opened in UK, Argentina,UAE and USA.

The company’s primary business is the contract manufacture of our private brands such as Pace,Zeta,Maxtrek, Basoon,Agrostar, Briland, Autoguard and Duration, which gives us full coverage through all tyre applications, from passenger tyres to earthmover tyres.

Our senior management team have a cumulative total of almost 200 years experience in the tyre industry. This experience is vital in determining which factories we use, to ensure all our products are manufactured to the highest possible standards.